Joel Cruz Signature Perfume Drops Lovi As Endorser

Lovi Poe’s non-renewal of contract, as endorser of the Aficionado Germany Perfume and Joel Cruz Signature, is marred with controversy.

According to the Joel camp, the perfume is not that sale-able carrying Lovi’s name with it.

But the Lovi camp immediately retorted back by saying that they did not intentionally renew the contract because the scent of Aficionado perfume intended for her is not good and the scent is ‘baduy’.

According to Joel, before they endorse the product the endorser is the one choosing the scent of the product, so there’s no reason why they complain later.